Looking for:Zoominfo Data Quality – GZ Consulting Click here to ENTER
When Zoominfo launched its new platform in September, they focused on functionality, packaging, and new capabilities, but did not discuss how their databases how accurate is zoominfo revenue data combined.
As the data collection methodologies of the two firms differed significantly, it was unclear how how accurate is zoominfo revenue data unified the datasets. When the databases were combined for the new platform, Zoominfo added data quality scores for each contact record. Contacts are scored based on their predicted accuracy. Contact records now display the numeric how accurate is zoominfo revenue data alphabetical scores. Quality scores are also included in file downloads and synced with enterprise software applications.
While the scores do not factor in direct dial accuracy, Derek Smith, SVP of Data and Research, indicated that direct dial accuracy generally lags the contact quality score by five points. When pulling contacts for an email campaign or starting a cadence through a sales engagement partner Outreach or SalesLoftsetting a high-quality score ensures that the bounce rates are low. One can also selectively upload lower-quality contacts when there are only ссылка на продолжение quality contacts that match a target persona at an ABM account.
Zoominfo data spans million active global contacts across 20 million companies. Of these, 73 million have emails, and 43 million have direct dials.
Zoominfo offers over a million contacts for seven countries:. Zoominfo employs several methods for contact verification. NeverBounce, which they acquired last March, performs regular email verification tests. They also send a set of email campaign tests to partners for monthly third-party testing.
Likewise, they send a test phone file to the Philippines for middle of the night phone testing. These tests, how accurate is zoominfo revenue data with regular data verification conducted by their human editors, help refine their data quality scoring model.
Data updates are driven by client feedback, editorial research, natural language processing of the open web, NeverBounce testing, and signature block analysis of emails from community members. Zoominfo now provides mobile numbers alongside company and direct-dial phones.
Mobile numbers have been available from DiscoverOrg for several years, but Zoominfo did not collect them. Zoominfo is now collecting them for all contacts. Mobile numbers are not downloadable for most clients, but exceptions are made if there is a valid use case for mobile dialing. For example, recruiters prefer to call mobile numbers versus direct dials, as mobile calling helps protect the privacy of the individuals being contacted.
Skip to content Michael R. Like this: Like Loading Priority Engine Email Alerts. Hippo Video for Outreach. Leave a Reply Cancel reply. Loading Comments Email Required Name Required Website.